Someone is asking an AI for a clinic like yours right now. Not on Google. In ChatGPT, in Perplexity, in Gemini. They're typing "best place in [their city] for lip filler" and reading the three names the assistant hands back like a recommendation from a trusted friend.
If your clinic isn't one of them, you'll never know it happened. No missed-call notification, no empty enquiry form, nothing. Just a patient who trusted a machine, heard someone else's name, and booked there.
That's the gap Prefera closes. And it's a strange one, because the clinics losing this are often the good ones: real reputation, real reviews, years of excellent work, completely invisible to the systems now doing the recommending. Being brilliant offline stopped being enough the moment patients started asking AI first.
Prefera is a studio in Utrecht built for exactly this. Behind it is a senior team spanning ten years of search, performance marketing, and data across Europe, Asia, and Latin America, and deep product and engineering experience in e-commerce, payments, and AI. That mix matters: getting a clinic into AI answers is part marketing, part data, part technical, and we cover all three. For the last two years, all of it has pointed at one question: when AI recommends a clinic, is it yours?
We recommend only what the data actually supports. No invented uplift figures, no schema markup for its own sake, no Google-era SEO dressed up as an AI strategy. If a lever doesn't move AI citations, it doesn't go in your plan, and we'll tell you plainly where something is correlation and where it's cause.
Assistants don't read your homepage and decide you're the best. They read the rest of the web: your mentions, your reviews, whether your name shows up consistently and credibly everywhere that matters. That's the actual work, and almost nobody in aesthetics is doing it yet.
One vertical, on purpose. Not a generalist agency with a clinic tab. We know your treatments, your patient questions, your competitors, and exactly how an assistant decides which of you to name.
Right now AI recommends very few local clinics, so the field is nearly empty. That won't last. The clinics that show up first become the default answer, and defaults are almost impossible to unseat.
Every month you wait, a competitor can take the position that was going to be yours, and getting it back later costs far more than claiming it now.
Fifteen minutes. No pitch, no commitment.